Corporate videos are any type of videos that are non-advertisement based videos that are created by businesses. Major corporations or maybe an organization. Most of the majority of corporate videos contents are hosted online and usually published on the company’s website and distributed through the forum of various Social media platforms and email marketing. They are targeted towards the company’s selling demographics and internal employees.
Corporate videos can include any kind of video that is created for and used by corporation companies. It can be videos for communication purposes such as important events, cultural programs, and meetings or marketing, recruitment videos and videos for advertisement. The first corporate video was produced by the Bulova Watch Company in 1941 during the World War2, the video was just 15 seconds and telecasted on the Television as an advertisement.
The main aim of the corporate videos is to enhance business values and be able to communicate to the audience on a larger impact and scale. They are created to replace the traditional method of communication such as person to person communication, reading materials, distributing pamphlets or large scale presentations. The corporate video production company as people are able to visualize and understand better when they use their senses to feel and understand. The senses of the human being are a vital part of the road to understanding and knowledge and therefore the corporate videos place a stronger role to deliver a message.
With evolving years the corporate video production is taking mainstream media and we find production companies in almost every metropolitan cities especially in New York or London. The videos have the ability to transform an entire small scale business to a large scale business front. These videos can stretch from orientation videos, TV commercials, different video Ads on social media accounts, various fundraising, safety, and training videos to administrative reform videos. There have been various videos made since then and they haven’t disappointed the audience as well as the corporate video production team.